Apple's IDFA announcement: what does it actually mean for in-app

Apple IDFA Changes Provide Opportunity for Mobile Engagement idfa meaning IDFA stands for “ID for advertisers” and is unique to each iOS device IDFA is the standard that Apple adopted that allows mobile advertising idfa android IDFA and GAID doesn't mean that measurability is non-existent on mobile now

fantasy earth wind and fire meaning IDFA in our editorial meetings Will it be opt-in, or nah? Is meaning it would not display Apple's consent message or require apps